This is the primary vehicle for the game "Mars Colony: Frontier," by HyperKat Games. In-game it comes in many colors, the blue just happens to be my personal favorite. When one usually thinks of a rover, the imagery of something more like a durable golf cart comes to mind. With the Hercules being the standard mode of transportation for colonists on the red planet, the inspiration ended up going more the direction of space jeep/pickup.
Hercules Mars Rover